CellTrust SMS Gateway Product Comparison

Why CellTrust?


  • Security: CellTrust is the only provider offering Secure SMS in North America powered by a secure infrastructure (SMIM)

  • Reliability: Currently, CellTrust is the only provider who offers a redundant gateway combined with multi-synch cata centers to address the single point of failure issue.

  • Complimentary Technology: CellTrust SMIM Gateway and CellTrust Wallet both feature micro-client technology which can take your mobile applications and service to the next level. CellTrust is the only provider with a scalable mobile offering from basic SMS, to Secure SMS, to full data connection on the handset. No other company in the market currently offers both SMS and data connection.
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  • Flexible Packaging: Our flexible packaging can support any business or project size, from a few messages a day to millions.

  • FastTrack Solutions: SMS Gateway Suite is a high performance solution packed with modules and features to saving you significant time and resources in development and launch (see following comparison table)

  • OEM made easy: Any of our technologies and products can be branded as a white-label or OEM for you to offer under your own brand.

  • A-Z Service Launch: CellTrust takes care of program application, leasing the short codes, managing carrier compliance and will help you with testing - and it is all free!

  • Live Support: We are committed to a maximum two hour response time for regular technical questions during our normal operating hours. We usually answer questions posted to our forums within an hour.

  • Management Team: The CellTrust Management Team has a proven record in mobile information technology, and security across global networks and the wireless environment.

In addition to a powerful web application, CellTrust has developed a functionality-packed suite of mobile marketing tools eliminating the need for additional development saving you time and money. The following table summarizes the CellTrust SMS Gateway Suite and compares its functionality with other gateways:


Module
Description of features available with CellTrust Gateway
Other Gateways
Secure SMS
  • Delivery Acknowledgment
  • Read Acknowledgment
  • Secure Transmission
  • Secure Storage on handset
  • Password Protected on handset
  • Remote wipe of data if cell phone is lost or stolen
 Currently offered only by CellTrust in North America
Gateway Set Up
  • Set threshold for credit balance
  • Send SMS or email alerts to multiple admins
  • Add keywords on-line
  • Set URL per keyword to receive incoming messages online
  • Set Server IP address for outgoing messages for security
  • Secure channel to communicate with API
 Some aggregators provide just part of this features
Reports
  • For sent and received messages
  • Includes status of sent messages (failed, delivered, en route, etc.)
  • Export to CSV file available
  • Time frame for reports up to last two months is available
 Usually just provide a simple list, without status or an export option
Templates
  • Predefined templates to generate personalized messages (by replacing tags with values)
  • Templates can be called for auto-response messages right away on gateway
  • Templates can be used on web or called via API
None of other aggregators offer it or has implemented across all the channels
Web Application Dashboard
  • Snapshot of your account with hot keys to important functions
 Fairly common, with different designs and features
Quick Compose/Send
  • Compose and send to a single number or a group instantly
 Common feature
e-Commerce
  • Provides option to add funds and use later
  • Different Products Available
 Most complete one is offered by CellTrust, specially the way it is available for OEM customers
Scheduler
  • Sophisticated scheduler with option to send one or trigger activated messages
  • Available to send to a group or single number
  • Supported by Multi-Channel (SMS, voice, email) Gateway
Only some aggregators provide it and usually they provide it on web, not on API
Multi-Channel Gateway
  • Ability to convert SMS to email, voice or web communication or vice-versa
 Only mobile channel is available with most of aggregators
Contact Management
  • Add contacts manually one by one
  • Add contacts by import
  • Add contacts using web scripts per group
  • Add contacts via incoming SMS
 Common feature
Subscription Module
  • Generates scripts per campaign
  • Add users to associated groups automatically, per program with subscription date
  • Send auto-response back to user for opt-in, opt-out confirmation (fully carrier-compliant)
  • Support of black-lists with auto response to standard commands (STOP, START, HELP)
  • Export all the subscribers in a program in csv format
  • Send a message to a group in one click
 Currently only CellTrust provides a generic solution for subscription across all channels
Campaign Management
  • Choose a short code to run a campaign
  • Choose a keyword assigned to the campaign. It also provides sub-keywords for flexible messaging
  • Match words and phrases for processing incoming messages
  • Detect email address in the body of incoming messages (perfect to build email databases using SMS campaign)
  • Define responses using pre-defined templates. (see Template Module for more details
  • Define an auto-response (a text, or response generated from Templates)
  • Sending a link as WAP Push (clickable link on cell phone) which can be used to download multimedia content and files, such as ringtones, wallpaper, games, etc.
  • Signature of message (to show which brand or program is sending the message to the user)
  • Organizing users' numbers in different groups (all the users who have participated in a campaign will be listed under a group for future contacts)
  • auto-forwarding the messages: Incoming messages can be forwarded to another SMS or Email (SMS2Email and SMS2SMs feature)
  • Integration to third party application: Out going messages can be reported to a third party application via API with all the message details
  • SMS Billing: Premium SMS can be sent back to the user (for example to charge the user when purchasing a ringtone)
  • Double opt-in: If user is required to double opt-in for the charge it will be marked to automatically apply the process before charging the user
 Some other aggregators or application providers provide part of it, no one as complete as the one CellTrust offers